Electronic Dance Music, Comic Book Heroes, and Rewards Made for Young Adults
Gone are the days when casinos only offered services that targeted the more mature patrons. Today, modern casino operators have transformed their gaming areas in such a way that even young adults will be enticed to visit. Casinos targeting the younger demographic has proven to be very beneficial in terms of sales. In fact, it is the very reason why casinos are still in operation despite dwindling sales caused by the global economic recession.
Music
Electronic Dance Music (EDM) is perhaps the most popular form of dance music to the young adults of today. In addition, EDM has been reported to be the major saving grace of Las Vegas casinos as of late. In an article by the New Yorker, it was reported that gaming establishments across the globe has suffered losses as big as 18% since the 2007. This was around the time when the world financial crisis began. To cut losses, major casinos in Vegas experimented in providing EDMs in their dance clubs and the results were quite successful. Some casinos were able to garner around $180 million because of the EDM dance clubs, which tremendously aided the diminishing sales of casino gaming services.
Slot Machines
Before, slot machines only featured boring reel designs that were played monotonously by people using a lever. Today, slot machines have intricate artwork and arcade-like game play that target not only the more mature audience but also the younger generation. For example, IGT‘s Sex and the City slot machines would definitely appeal to fans of the show, which has millions of viewership in the US alone. On the other hand, fans of comic books will be amused that slots featuring the likes of Captain America, Spider Man, and many others are now available in gaming establishments. In addition to these, there are also timeless movies and reality-based TV shows that were made into slot machines including The Lord of the Rings and American Idol.
Promotions
Today, casino-goers are treated to a lot of things, whether they prefer gaming in actual casino establishments or through online websites. In actual casinos, people don’t just play for the sake of entertainment and winning. Today, people get rewarded with things even if they don’t win. For example, when people play slot machines, they get points every time they press the spin button. The points can then be used to get a variety of gifts including concert tickets, the latest gadgets from Apple or Samsung, and muscle cars from high-end car manufacturers like BMW and Audi. Online, a similar rewards system is also being given out. In line with Betfair’s VIP club mandate, getting a minimum amount of points online can earn customers a VIP status, which entitles them to earn them various prizes.
Ultimately, incorporating pop culture into casino services is a trend that will continue to happen for a very long time. Pop culture changes quickly over time and it is exactly what casino establishments need in order to keep providing their customers fresh ideas and services.
